Book Promotion Tips – Measuring Your Social Media Campaign Effectiveness

By Patricia de Hemricourt

If you are serious about promoting your book, social media platforms are  tools you use extensively.

Yet, in the current ever-changing world, what worked wonders yesterday might have become useless today. So it is essential to keep track of the effectiveness of the action taken.
For writers, whose marketing time comes at the expenses of writing time, ensuring that marketing efforts are still on target is not a luxury. It might make the difference between having to choose between becoming a marketer with little impact and no time to write and being a writer whose limited marketing effort bring enough readers to generate income and become a full-time writer.

So here below are a few Social Media Metrics to keep track off.