HarperCollins Rewrites Its Analytics Book

HarperCollins Rewrites Its Analytics Book (via InformationWeek) HarperCollins uses a data-driven approach to make quicker, bolder marketing decisions. Why do book readers choose specific titles? Favor certain authors? Shop at […]

Stop Self-Editing While Writing

Quick Tip: Stop Self-Editing While Writing By Lauren Shmelz. REposted with permission from Write Divas I’ll be blunt: Stop self-editing; it bites. Self-editing isn’t a bad thing—until after your body […]