Promoting vs. Marketing a Book – The Promotion Stages – Ongoing Promotion – Part 3
The Promotion Stages – The Book Launch
Back to The promotion Stages – Pre-publishing
Back to The Promotion Stages – Ongoing Promotion – Part 1

As promised, here come the 5 final tactics that can be used to promote your book on a daily basis …

Announce cut price: Every time your visibility drops on Amazon and you wish to drop the price to raise the number of sales (see previous page &B) start announcing the sales a two or three days ahead of time.

Expand your distribution network: There are a lot of platforms out there, new one popping up everyday, that will put your book on their shelves in exchange for either nothing (if they work with an Amazon, B&N or Smashword Affiliate program for example) or in exchange for a cut of the revenue. These are focused on a readership for a specialized genre and will bring some readers that are outside your circles. So, as usual, it is just a question of running a search on Google or on your preferred search engine, and put your book on the relevant shelves.

Write articles in ezines:

A lot of sites do not produce original content. They are happy to use free content made available to them from various content farms. Writing an article about your book and putting it up in one of these sites might get picked up by a content hungry site and bring traffic to yours blog or Amazon page, depending which link you put in your article. Some actually do not allow any link, some up to three.

Here is a list of potential sites where you might submit your article:

Amazines – www.amazines.com
Article Alley – www.articlealley.com
Article Base- www.articlebase.com
Article City – www.articlecity.com
Articles Factory – www.articlesfactory.com
ArticleWarehouse – www.articlewarehouse.com
AuthorConnection.com – www.authorconnection.com
Business Know-How – www.businessknowhow.com
BusinessToolchest.com – www.businesstoolchest.com
Buzzle.com – www.buzzle.com
Connectionteam.com – www.connectionteam.com
Constant Content – www.constant-content.com
Ezine Articles – www.ezinearticles.com
FreeTrafficTip.com – www.freetraffictip.com
GoArticles.com – www.goarticles.com
Home business Tips Newsletter – www.home-business-tips-newsletter.com
HowToAdvice.com – www.howtoadvice.com
IdeaMarketers.com – www.ideamarketers.com
isnare.com – www.isnare.com
Jogena’s – www.jogena.com
jorbins.com – www.jorbins.com
Li’l Engine – www.lilengine.com
LinkSnoop.com – www.linksnoop.com
Main Street Mom – www.mainstreetmom.com
PromoteNewz.com – www.promotenewz.com
PromotionWorld.com/articles.html – www.promotionworld.com
SearchWarp.com – www.searchwarp.com
UniTerra.com – uniterra.com
upromote.com – www.upromote.com
WebMomz.com – www.webmomz.com
WorkAtHomeArticles.net – www.workathomearticles.net
Work911.com – www.work911.com – PR5
zinos.com – www.zinos.com -PR4

Write Press Releases and submit them to Press Releases websites:  Pretty much the same principle than with submitting articles, except that Press Release are recorded also whitihn the News filter of Google search, so these are best to announce a book signing event or having won an award or any time sensitive item you create.

Here is a list of PR sites that will allow you to publish a Press Release

npr.org
betanews.com
directionsmag.com
news.thomasnet.com
nanotech-now.com
prlog.org
newswiretoday.com
pr-inside.com
24-7pressrelease.com
pr.com
prleap.com
free-press-release.com
clickpress.com
pressbox.co.uk
filecluster.com
digitalmediaonlineinc.com
onlineprnews.com
i-newswire.com
cgidir.com
przoom.com
openpr.com
sbwire.com
1888pressrelease.com
theopenpress.com
free-press-release-center.info
prfree.com
ukprwire.com
itbinternet.com
freepressreleases.co.uk
freepressindex.com
prwindow.com
prurgent.com
freepressrelease.com.au
afreego.com
pressabout.com
pressmethod.com
pr-gb.com
pressexposure.com
mediasyndicate.com
prmac.com
publicitywires.com
seenation.com
afly.com
addpr.com
pressreleasecirculation.com
jkhanok.com
news.eboomwebsolutions.com
emeapr.com

So now that a list of tools is at hand, the first thing to do is to draw a task schedule spread over a long period of time, and cut all of these tasks into bite size bites, ensuring that no more than one to two hours a day is devoted to book promotion, leaving the remainder of the day for either writing or day job. Though, provided the promotional program is implemented, the aim of quitting the day job to be a full time writer might be soon reached.

And once all that has been done, it is time to do it again… Nobody ever said that promoting a book was a lazy job J

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