Turning writing into content management. The future of literature?
Turning writing into content management. The future of literature?
Reading the biography of a large number of writers, they wrote because they had to, not because they wanted to make money from their writing. The avalanche of vampire books that followed Twilight’s series, the similar explosion in steaming hot literature now invading the market after Fifty Shades of Grey success clearly indicates that there are a large number of people out there who consider writing as a money making opportunity.
Yet, as in all artistic endeavor, there are only a happy few who make real money from their pen, as lightly larger but still small number of writers who can py their bills with their pen and a very large number of writers who either never see a penny back from their writings or, in the days of self-publishing, do not even break even after the expenses of having their book edited etc.
As writers turned publishers with the advent on self-publishing, for those who see writing as a business and not as a calling, they need tools to approach mastering their trade, since they do not even consider it as a craft.
This is where a program such as Hiptype comes in habdy.. As they say themselves,
“However, the publishing world can’t fully optimize eBook sales without truly understanding the digital market. Publishers don’t know the DNA of a successful book, and they don’t know how to build an online marketing campaign without the right data. Thus far, publishing has been ill equipped to move fast enough to adapt and prosper in the digital age. Imagine running a business, and not knowing how customers use your product. Imagine running a business, and not knowing why your customers share your product with their friends, and how that predicts future sales. This is essentially the publishing world in 2012.
By analyzing what part of a book gets read after being purchased, or which chapters/passages get skipped by the readers, Hyptype ” helps you discover what kind of readers you have.”
Is this the first step of a new book revolution where books are dissected by automatons to extract the most palatable bits so as to reproduce these?
Is the next flyer to sell books something along the line of ” Only get the good bits, our app eats away the rest?